Disadvantages of a Business Website

There are a few disadvantages of having a website for your business. Generally though, they are outweighed by numerous advantages.

Reliability

The information on your website might be unreliable if not updated on a regular basis. You need to ensure that changes are made when necessary and have a disclaimer with regards to the reliability of the information contained within.

Crashes & Uptime

A website that crashes is no good to anyone. This is a serious disadvantage for a business. If your website is constantly crashing or unavailable then people will not be able to find information about your business and you could miss out on potential sales. An unreliable connection could also mean a plummet in a websites search engine ranking. This is the reason why You Need Good Webhosting For Your Business.

Difficultly Reaching The Right People

Because of the nature of the internet and the sheer number of businesses already on the World Wide Web, you may find it difficult to reach the right target audience with your website. Competition within your market may be strong and the battle for the illusive No.1 spot on Google maybe a difficult one, against a wealth of other businesses in your sector. This is not always the case and there are ways around it such as using ourCompetitor Insight service to learn the competitions secrets and targeting “long-tail” keyword. While Search Engine Essentials can help improve your ranking and put your business on the right footing.

SPAM

We all hate spam. The internet equivalent of junk mail. This is one of the disadvantages of a website which can cause you some grief. With a contact form or your e-mail address published on your website, you’ll soon find your inbox filling up with spam e-mails unless you use Form Guard or a captcha tool.
Bad Publicity

Having a website risks attracting bad publicity. If a customer is unhappy with your service or products, then they may feel the need to vent their frustrations online and reference your website in their review/comments. This could be potentially damaging, hurting both your reputation and your search engine ranking. Of course, not having a website won’t prevent such things happening but it might allow you to monitor and be aware of it. Providing the best possible customer care and learning from your clients feedback is the best possible course of action to combat this problem.